Anything but uniform

This is more than just a uniform. It's a celebration of our people, our culture, and our values.

Air New Zealand has never been about standing still. We're all about being bold, celebrating what makes us unique, and empowering our people. This collection encapsulates everything we stand for – a combination of innovation, culture, and a deep sense of pride and belonging.

Worn by 6,000 Air New Zealanders around the world, the uniform is a true reflection of Air New Zealand's commitment to empowering its people. This uniform is not only a symbol of Air New Zealand's unique place in the world, but also where Aotearoa is today.

Designed by the world-renowned Emilia Wickstead and featuring bespoke hand-painted prints from artist Te Rangitu Netana, the uniform marks the beginning of a new era for Air New Zealand, prioritising what makes New Zealand unique to create a collection that is anything but uniform.

Born in New Zealand and raised in the suburbs of Auckland, Emilia's early love for design was inspired by her mother, who ran her own made-to-measure fashion business. At fourteen Emilia moved to Italy where she became mesmerised with the world of luxury fashion.  

After studying fashion design and marketing at Central Saint Martins, Emilia launched her career in New York at American Vogue and at fashion houses Narciso Rodriguez and Proenza Schouler. In 2008, she returned to London where she started her business at age 24 with just 5,000 pounds creating made-to-measure pieces from her flat. Since then, her brand has been on a trajectory for success, growing her business to become a successful global brand with some of the world's most high-profile customers.   

Known for her use of colour and exacting craftsmanship, Emilia Wickstead's designs effortlessly combine tradition with refined silhouettes and contemporary twists to create timeless, elegant clothing with a clear point of distinction.